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Pitch Marketing Solutions to an Energy Company
2021. - 2025. g.
Nr. | Sadaļas nosaukums | Lpp. |
INTRODUCTION | 3 | |
1. | ROLE OF MARKETING | 4 |
1.1. | Importance of marketing | 4 |
1.2. | Unethical marketing | 5 |
1.3. | The marketing mix | 6 |
1.4. | Promotion tools and techniques | 6 |
1.5. | Types of marketing | 7 |
1.6. | Return on investments | 11 |
2. | CONTENT MARKETING | 13 |
2.1. | Portfolio of examples of content | 13 |
BIBLIOGRAPHY | 20 |
Augmented Reality
Augmented reality (AR) is an emerging trend in marketing and sales strategies. It allows brands to give customers unique experiences with the convenience of tapping into their mobile devices. AR gives you another tool when it comes to driving sales and enhancing
brand value through mobile devices.
AR is more than just a novelty or a new frontier in gaming. It stands to be one of the driving forces behind sales and marketing innovations over the next decade. Using AR, businesses will be able to upgrade the experience they offer their customers, leading to
increased business opportunities and sales.
Brands can use AR to allow consumers to try products before they buy them, with augmented shopping experiences becoming increasingly popular. From clothing to test driving a possible new car, you can craft AR experiences that make shopping – whether at
home or in-store easier.
Similarly, AR offers the potential for businesses to include a digital component on top of their physical locations. Customers are able to use an AR experience tailored either toward providing a brand-related experience.
You can even use AR to take branding materials like business cards and brochures to the next level. Users can scan printed materials with their mobile devices to access a range of features giving them more information and ways to get in contact with the brand.…
The project represents the basics of marketing and explains the difference between traditional and digital marketing. Identifies the benefits of digital marketing, it’s ethical side and importance of fair and truthful marketing approach. Described four key factors involved in marketing strategy mix and explained one of the investment tools “Return on investment” (ROI). Last part of the project represents samples of content marketing using different marketing channels and formats.
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