Autors:
Vērtējums:
Publicēts: 24.10.2006.
Valoda: Angļu
Līmenis: Augstskolas
Literatūras saraksts: Nav
Atsauces: Nav
  • Konspekts 'Marketing Strategies', 1.
  • Konspekts 'Marketing Strategies', 2.
  • Konspekts 'Marketing Strategies', 3.
  • Konspekts 'Marketing Strategies', 4.
  • Konspekts 'Marketing Strategies', 5.
SatursAizvērt
Nr. Sadaļas nosaukums  Lpp.
  The Advertising Planning Process   
  Advertising Objectives (Inventory, Hierarchy, Attitudinal approach)   
  Media- Selection Procedure. Evaluation Criteria   
  Advertising-Copy Strategy   
  Balance of Argument   
  Message Repetition   
Darba fragmentsAizvērt

1 Developing the marketing plan and budget
Product manager

Budget
Spending guidelines
Profit projections
2 Planning the advertising
Product manager
Advertising manager
Ad agency
Corporate advertising department
Identification of the target market
Allocating of spending
Statement of advertising strategy and message
…

Redakcijas piezīmeAtvērt
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