Executive summary
After carrying out an internal and external analysis of The Body Shop, it is evident to see that the Body Shop is currently the market leader in its positioning of the niche market, of uncommon skin product using natural ingredients.
However, with the recent issues with its franchising stores in United Kingdom and in the United State of America, The Body Shop's position is under threat.
The Pest analysis has indicated that the macro-environment in which The Body Shop operates is ever changing due to lifestyles changing and physical appearance's appeal.
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