Total Demand
Tourism already for a long time has been one of the main income sources for Italy. In previous fifty years its significance as tourist exchange source more or less has only grown.
Italy Travel and Tourism is expected to generate EUR 204,2 billion of economic activity (Total Demand) in 2007, growing (nominal terms) to EUR 325,5 billion by 2017. Total Demand is expected to grow by 1,4% in 2007 and by 2,0% per annum, in real terms, between 2008 and 2017. 2007 Total Demand represents 3,9% of world market share.
Biggest part of Tourism Demand in Italy make Personal Travel and Tourism and Tourism Export. Very small contribution in Tourism sector gives Government and Investments.
Italy has very wide spectrum of tourism resources. Two most important are climat and cultural heritage; these bring most of international tourists. Other attractions include beaches, lakes, spa resorts, religic centres, beautiful mountain and plain landscapes. Important is also to mention italian lifestyle, which despite modern changes, remain as a simbolic temptation for foreign guests.
In the time period from 2002 to 2007 as most marketable products in Italy were recognized sea (33,2%), than art (32,3%), mountain (18,8%) and exhibitions and seminars (11,4%)
Among the tourism types, the “cities of art” segment recorded the greatest growths and catalyzed the attention of the industry’s operators. The beach segment had a positive trend, continuing to represent, on many markets, the leading motivation for travel to Italy. However, a number of markets have seen Italy’s reduced market share as a “sun and beach” destination, upon the emergence of competition in the Mediterranean. The lake segment, particularly on such historical markets as Germany and Switzerland, is making a clear comeback. Given the poor snow conditions, the snow segment had some difficulties during the winter. Lastly, such niche products as wellness, spas, and active and nature tourism are performing well.…
