1.1Summary of prime objectives
The aim of this research is to evaluate French and Marketing Research courses in RISEBA. The target group is students from 1st year to 3rd year. The method applied is analyzing data from questionnaires of about 100 students, using dedicated statistics software SPSS.
Firstly, the current situation analysis in French and Marketing Research subject among students of RISEBA is done. Basically, their opinions, needs, expectations, recommendations and behaviors are determined by analyzing data acquired through questionnaires. It is found out that French and Marketing Research are very important subjects. Next, people are segmented in order to better target them after segment specific characteristics are found out. Finally, French and Marketing Research are evaluated and factors found out which influence the interest of lectures, to improve the lectures in the future, focusing mainly on the lecturer, materials passed out, home assignment, tests and opinions.…