I deal with elevator and sales pitches every day, we even have special trainings in our firm to teach our customers how to, properly do it. (Trust me, they are not cheap, so I believe they will evaluate this even more than the presentation itself). Let me say, first of all, it’s not an easy task, second of all, it requires a lot of training and it’s good that we can read it from the script in our presentation, otherwise, to give a good sales pitch perfectly, it requires drilling the same text over and over again, something similar to learning a poem. But that is not very good approach, because pitch needs to be interesting and rather fun not robotic and boring (We need to exclude this monotone approach). I know, that a lot of teams will definitely go with this ‘’standard’’. We, however, need to innovate our pitch with emotions, humor, something interesting, question/s at the end are a must, like, How about meeting next week to discuss more? Are you interested? When can we go out for a beer? Etc. Also, there are many nuances you need to take in consideration, like – is it a sales pitch, pitch to arrange a meeting or pitch via phone (aka cold call). In our case it’ more like sales pitch not elevator pitch, because we aren’t actually meeting investors in present.
