Assignments from Malhotra "Market Research" Chapter 11 and 12

e. I believe that Stratified Sampling is the best way to ensure that the sample we obtain will be representative. Stratified Sampling allows for equal representation of each category. If we use the random sampling, we could get the sample that would only represents the manufacturers whose demand for press is little. We have to remember that the subgroup of the heaviest users of the power press can be very small and random sampling could not include its representation. By using the stratified research, we ensure that all subgroups will be represented.…