What Are the History, Laws, Profitability and Social Responsibilities to the Consumer of Advertising Hard Liquor on TV in the US

Public Education
DISCUS members of the distilled spirits industry claim to pay a vital role in fighting alcohol abuse. DISCUS supports, develops or initiates social responsibility efforts to educate the public about beverage alcohol.
The Century Council is a non-profit organization mainly supported by DISCUS and its members. Their objective is to reduce alcohol abuse across the U.S. The Century Council investigates, funds, and implements innovative approaches to address the problems of underage drinking and drunk driving.
DISCUS and its members not only support the Century Council but various other organizations as well. A few of these organizations are the: White House Leadership Conference on Youth, Drug Use, and Violence, the National Commission Against Drunk Driving(NCADD), BACCHUS ( Boosting Alcohol Consciousness Concerning Health of University Students), and 'Friends Don't Let Friends Drive Drunk'. Everyone of these organizations deal with the curbing of underage drinking, alcohol abuse, and other various problems.
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