The Role Of Information Technology on Travel Agents

The Role Of Information Technology on Travel Agents
UK travel agents industry, part of the tourism industry, has experienced a vital change over the last fifteen years (www.findarticles.com). The development of modern sophisticated technologies and systems along with the rapid evolution of the Internet have facilitated the endeavours of travel agents to pursue an efficient strategic planning in order to gain and sustain competitive advantage within both global and domestic market (Travel Industry Monitor, April 2003).
However the emergence of IT and especially the more and more extensive u…