The Newest Avon Lady-Barbie

1) The following are the factors in the microenvironment that had influenced in shaping Avon's strategy:
·Marketing intermediaries was one of the most crucial forces that make Avon changes its strategy. The ladies that promoted, sold, and distributed its products decided that they needed more than part time jobs. Therefore, the salesforce turnover increased more than 200 percent. This caused that many customers could not find a salesperson when they wanted to buy a product. In 1997, they have the most radical change because they try to sell its products through retail stores.
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