QuickInsurance: The Race to Click and Close

BACKGROUND:
Steven Aldrich launched Interactive Insurance, an online insurance.com portal, in July 1995. Less than 1-year later, Aldrich sold the company to Intuit, Inc for $10 million and in the summer of 2000, Aldrich transitioned from his role as general manager, QuickenInsurance, to general manager, Quicken.com (www.quicken.com). The reason Aldrich sold Quicken Insurance to Intuit was because he was having problems convincing insurance carriers to join his services. …