Subcultures are groups of people that in some way represent themselves extraordinary through their interests and taste in fashion, through the way they are, what they do and where they do it. Unlike the majority, which passively accepts the main styles and ideas in society, subcultures actively deny mainstream values and rules and interpret them in their own way. Usually subculture brings together individuals, who share common aims, ideas, interests, values, rituals, symbols, specific language, lifestyle etc. People have a need to express themselves creatively, to feel safe and comfortable, to find soul mates and to communicate – these are the main reasons why several subcultures appear.
The most of subcultures that we recognize today formed in 20th century, mostly because of urbanization. When a large group of people assembles together, individuality disappears and each person itself is noticed ever less and less. It’s hard to follow the others, to look and act as everyone else, stay unnoticed, accept all the rules and standards that are being accepted by the rest of society. Mainstream culture cannot satisfy all people needs, wishes and interests. Very often subculture is even a way how to show your protest and disagreeing. The majority usually is quite skeptic minded about subcultures, because each one of them could be compared to a revolutionist – they rise up against the existing order.
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