Preview Introduction into Levis Strauss Case Study

They created exciting displays, better organization and availability of the products. Levi's focus has been on improving the retail experience through exciting displays, better organization and availability of product, and by calling attention to product initiatives through aisle placement and effective point of sale materials. Levis' relied upon an advance retail concept throughout Europe. This concept is a comprehensive retail approach that gives a high degree of involvement in many aspects of the shopping experience, from choice of location to product assortment.…