Opinion and Analysis Essay on Movie "Merchants of Cool"

The movie, "The Merchants of Cool", presented an in-depth look at the relationship between marketing giants and the individuality and "coolness" of teens today. I was surprised by some of the things shown in the movie; not that I was ignorant of the fierce marketing tactics used by companies to sell their product, but I was unaware of the extent that some are willing to go to. Sprite for instance, paid teenagers $50 each to come, dance, and have a good time at the launch party for its website. …