Marketing Strategy of Red Bull

How should Red Bull market its brand in the future? I think, although Red Bull has been extremely successful in the past, times have changed and we should change with it, otherwise we probably lose market share to the tremendous increased number of competitors in no time. My conclusion is that we should focus more on older consumers and different market segments, than we do now.
Red Bull always marketed its product to appeal to a broad range of consumers and to be appropriate in a variety of usage occasions. …