Marketing Speech Notes : Distribution Channels, Coke

Hi, my name is xxxxxxx and this is xxxxx. Our talk is on Topic 10: Distribution strategies. The first question asked us to examine Marketing Distribution Channels.
Identify and describe the marketing distribution channel system currently being used by the company and product and highlight the types of wholesalers and/or retailers used.
A distribution channel can be defined as a set of interdependent organisations and firms that are involved in the process of directing products from producers to end consumers.
Marketing Intermediaries are an integral part of this process and can be seen…