Marketing Plan

Fosters Group Limited (Group), a global brewing company which supplies premium branded beer, wine, spirits and hospitality products across 150 countries, is an Australian public company run by a Board of six Directors on behalf of shareholders. It employs more than 14,000 people and generates around $5 billion in total annual sales. The Group emphasises excellence in manufacturing, technological innovation, and development of superior brands and its products include: Foster's Larger, Victoria Bitter, Crown Larger, Carlton Draught and Cascade Premium Larger as well as Wolf Blass, Saltram, Beringer, Matua and Chateau St Jean.
The Group comprises four main operating arms:
·Carlton and United Breweries (CUB) (which is the Australian beer and leisure arm of the Group)
·Beringer Blass Wine Estate (which is the international wine company of the Group)
·Foster's Brewing International (which manages Foster's Larger worldwide)
·The Lensworth Group (which concentrates on development of real estate).
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