Marketing Communications in the Travel and Tourism Sector

(Q) Giving evidence to justify your choice, select a business sector in which advertising is heavily used as a marketing communications tool. With reference to theory and applied information, explain the extent to which other marketing communications tools are used - or may be used - to complement or indeed replace advertising in certain instances.
Selected Business Sector
For the purpose of this report I have chosen to base my research on the travel and tourism sector.
A competitive sector such as travel and tourism, which has a high degree of elasticity and is not an essential product…