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Sports marketing is a multi billion-dollar industry in international terms and is an extremely profitable exercise for organisations and sporting divisions when conducted in a correct fashion. Marketing generates corporal sponsorship along with fan-based memberships, pouring substantial amounts of money into individuals, clubs, and the governing bodies surrounding the sport.
There are several theories and practices surrounding sports marketing and the following are common in this topic area.
Several elements are in the composition of sports marketing that include: rights holders, broadcasters, facilities/venues, promoters, sponsors/buyers, the athletes themselves and competition management.
Rights holders involve sporting entities such as the IOC (International Olympic Committee), AFL (Australian Football League) and the NBA (National Basketball League) etc. These own and control competition and events in their related code.
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