Epinion Organizational Behavior Paper

Founded in May 1999, Epinions is an online buying guide that offers honest consumer reviews on over 150,000 products and services. Epinions also offers links to the Web's best professional reviews and shopping resources. The company's mission is to help people make better the right buying decisions. Epinions provides real advice, ratings, and reviews by employing the expertise of consumers who have used the products and services. Epinions' main areas of differentiation are:
Web of Trust. Epinions has developed a technology that helps consumers sort out information. Relevant opinions…