Culture Diversity and International Business Management

Geert Hofstede gathered data from 53 different national cultures. The study revealed that the 53 countries differed along four cultural dimensions; power distance, Individualism - collectivism, masculinity - femininity, and uncertainty avoidance. (R. N. Sanyal, 2001) Power Distance reflects the degree to which a culture believes how institutional and organizational power should be distributed and how the decisions of the power holders should be viewed In other words, people in high power distance cultures are much more comfortable with a larger status differential than low power distance cultures. …