In opposition to the pressures for an increased social responsibility, there are a
substantial number of opponents of CSR. The opponents include journalists,
economists and managers who disagree regarding the need for companies to take
a wider interest in societal and environmental issues. Some critics also regard
CSR as solely a marketing tool.
Although the CSR has gained much attention and acceptance in recent years, the
social responsibility of business is not a new phenomenon. It has been on the
agenda of public policy for centuries. However, over the last ten years the
relationship between companies and society has been especially highlighted and
there has been concerns for an increased transparency and accountability for
businesses. This is due to, among other things, increased globalisation, and
greater concern for environmental issues, human rights and employment issues
(Osborne, 2002). These issue of CSR has also been highlighted due to highprofile
scandals that have rocked consumer and employee confidence and
shamed business leaders across the globe; for example Enron Corp., WorldCom
Inc, and Andersen LLP With this in mind it should come as no surprise that
corporations are putting more effort than ever into demonstrating their
commitment to act in a socially responsible manner (Osborne, 2002).…