Case Study: Tylenol Rides it Out and Gains a Legacy

In October of 1982, Tylenol, the leading painkiller medicine in the United States at the time, faced a tremendous crisis when seven people in Chicago were reported dead after taking extra-strength Tylenol capsules. It was reported that an unknown suspect/s put 65 milligrams of deadly cyanide into Tylenol capsules, 10,000 more than what is necessary to kill a human.
The tampering occurred once the product reached the shelves. They were removed from the shelves, infected with cyanide and returned to the shelves (A. Center, P. Jackson, 2003).…