Case Study: Relationship Marketing Plan for Loewe

WHAT IS RELATIONSHIP MARKETING?
Relationship marketing is a business philosophy which aims to develop strong relationships with a range of stakeholders, such as suppliers, media, intermediaries and public organisations, as well as with customers.
The concept emerged at the early 1980's.
LOEWE COMPANY PROFILE
Loewe AG is a German corporation with the headquarters in Kronach.
It is a audio/video technologies company which as well has partnerships and subsidiaries in other European countries such as; Belgium France, Italy, Austria and Holland.
CURRENT SITUATION
- Online order form for prod…