Cars and Social Identity

Figure 3 shows that the most frequent type of the car is either large or luxury car that was found in 40% of cases, thus the majority of the respondents would like to present themselves as a big personality with high income, while 34% of the respondents want to use their car for its initial purpose of taking them from one place to another. 14% of minivan admirers want to be nurtured, and 12% of those who like sports cars are adventurous and speedy drivers with particular interest in danger. No single respondent sees truck as his or her dream car, which means that drivers have respect for others and they do not consider themselves to be freedom loving egoists.
In conclusion, the essay focused on the theoretical background of signs and codes, revealing the people think in signs and it is essential to assign meaning to everything in order for it to be used as a sign. However, signs alone would result in a wide range of ungrouped concepts which would result in high number of ambiguous signs. Consequently, the concept of a code is essential in organizing signs into groups to make communication easier. The investigation of the personality of the car owners, as well as the would-be owners, was based on such features as the colour and the type of the car. The questionnaire revealed that there is high number of dangerous drivers on Latvian roads, as well as many drivers or would-be drivers want to present themselves as big personalities and very important people. However, none of them is irrespective to others, and there are still many people who use the car for driving safely from one point to another.
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