Business Management

This advertisement is a strong promotion for the Neonatal unit, with a welcoming pink background with a soft blue colour; "All Babies Deserve a Fighting Chance"
Sensitivity to Target Market :
This promotion of the charity "Neonatal Unit" is a very sensitive advertisement to their target market readers, which are people that have had a premature baby born in their families or just people that have a conscience. It gives any reader a sense of importance that they can help these little fighters. With a quote from a mother of how the Neonatal Unit has helped her and her three children, all these plus the cute small new born baby in someone's hands in the bottom left corner gets the target market to give out a hand to help these new born children.
Marketing mix :
Product :
The use of Product in this Charity promotion is not such a product but a feeling of satisfaction that you have helped newborn babies.…