A Stink of Glamour

Five large eye-catching block letters top the page: "SMELL". Below appears a puzzling, non-realistic picture of a nose printed in fluorescent purple, red, pink, and green. Smello Inc., a California-based perfume company, tries to sell its new line in a full-paged advertisement in Cosmopolitan.
The advertisement stresses the sexy new scent of Smello's latest creation. The lower three-fourths of the page picture a rather strange collage of a nose and Masonic like eye and a set of teeth. All details are in fluorescent-like ink; the picture might stand out under a black light. The top of the fluorescent purple nose flips open like a lid. Small orange-red squares drop into it. They move from two short checkerboard rows. …