6.5 Research Process and Design
The research is based mainly on three things, the questionnaire that gave valuable data insight into customer and client necessities, values and opinions, then the interview with the Director of Marketing of LMT provided inside information on LMT’s point of view in terms of marketing, and finally various reports published from sources, such as, European Commission, companies that gather statistics, and literature that provided insight into the situation of mobile telecommunications both worldwide and in Latvia. The methodology for this research was chosen to provide quantitative data via the questionnaire in order to
help in answering the previously formulated research questions.
6.6 Limitations of the Research
The author feels that the limitations of the research are those that data gathering has proven to be hard and the data could have been more thorough so that it would more precisely cover the whole clientele of LMT. Furthermore, since mobile telecommunications providers are for a reason Limited Liability Companies, they do not have to publish their market-share, number of clients and other sensitive information, this has proven limit the extent of the possible research in terms of real-time numbers and statistics. Moreover, the lack of contacts has shown that it is hard to approach the professionals working in the industry for interviews and data gathering.
6.7 Future Research
This bachelor thesis could be used to get an insight of the marketing development and response analysis and suggestions for companies operating in the mobile
telecommunications providers’ area.
Financial analysis of the current market along with marketing response rates and other precise financial information has not been made and in the future it would be a beneficial research for the companies operating in the market since it would give a good insight into the real situation regarding their marketing activities and strategic plans to acquire a larger market share.…
